YUNIT DUBSTEP LOGO
Yunit is a dubstep producer/DJ from Milwaukee, Wisconsin. I worked with his manager, Gramgreene from Destructors Talent to tackle this logo redesign over the course of about 4 or 5 weeks.
Yunit has been around the dubstep scene for a bit, and his original logo has existed since 2018. He was looking to make updates to increase legibility, and move closer to a more timeless mark stylistically. We explored some additional directions, but overall the design we landed on helped maintain recognition among his existing fans as well as achieve the goal of the project. We were able to salvage certain pieces of the existing letterforms, helping to connect back to his existing look.
One of the other goals we had discussed in the project kickoff was to create something as symmetrical as we possibly could. Through much trial and error, I was able to create a grid that allowed our “Y” and “T” to exist symmetrically without sacrificing legibility. It was actually not the easiest task, but was achievable.
