SMARTWOOL
Smartwool is an outdoor brand who got their start in 1994, producing the first merino wool ski sock. They’ve since developed merino apparel for every activity in every season. I’ve been working with Smartwool since July 23’ on projects ranging from email marketing all the way to retail displays.
Tech Sheets
Each season, Smartwool provides tech sheets detailing their product line to help educate sales associates in order for them to be able to better sell Smartwool products. I was tasked with creating a design that can support scannable product education pieces across the wide variety of technology and apparel categories that Smartwool offers.
Fall / Winter 23’
Throughout the fall/winter season of 2023, I was tasked with designing a variety of different marketing deliverables such as print ads, emails, and Ecomm assets for the website. The look and feel for the season was established and provided to me.
Chase Woah
Chase Woah is a brand campaign concepted by Smartwool’s brand team, alongside the Boulder agency, Fortnight Collective. I was tasked with organizing the assets and creating a toolkit specifying how the assets should be used to help Smartwool deploy the campaign as effectively as possible.
Second Cut
Second Cut is Smartwool’s sustainability program. Through Second Cut, Smartwool is able to collect old socks, and create recycled products. As of Fall 25’, Second Cut is no longer limited to just socks, but other apparel such as a fleece, and slippers are now also under the program’s umbrella. I’ve been tasked with designing a variety of Second Cut assets ranging from a logo animation, and Ecomm assets, to a window display for an outdoors store in London.
Snowboarder’s Journal
I’ve gotten the opportunity to design some cool magazine ad’s for Smartwool over the past couple of years. This one is from the Snowboarders Journal published in the fall of 2024.