Coaching Systems Rebrand
Coaching Systems is a driving courses and instruction company helping to train and certify commercial vehicle operators. Established in 1983, their branding was ready for an update.
The existing logo had some challenges, including the fact that it leaned on two colors, and the type was a bit outdated. We created an updated version of the logo without deviating too far from what they were currently using. The new logo also nested a roadway within the C, making it more unique and tying it back to their product.
Coaching Systems was also in need of some updated icons that would live on the website to create a more modern, cohesive system particularly on the website.
On top of the rebrand, I helped Coaching Systems redesign their website. Creating a more modern, communicative experience. I also helped them launch the next versions of a couple of their programs for ambulance, and lift truck. These were printed workbooks which required illustrations for a number of scenarios, and the page layouts.
